Mobile Tagging: Interactive 2D Barcode Reader

Instant information and entertainment.

Microsoft Tag creates unlimited possibilities for making interactive communications an instant, entertaining part of life. They transform physical media (print advertising, billboards, product packages, information signs, in-store merchandising, or even video images)—into live links for accessing information and entertainment online.

website-directions

With the Microsoft Tag application, just aim your camera phone at a Tag and instantly access mobile content, videos, music, contact information, maps, social networks, promotions, and more. Nothing to type, no browsers to launch!

FuzeBerry_20096141636[1]Test your TagReader on the above tag…


Interact with almost anything!
  • Makes offline media (print ads, billboards, posters, television) and physical objects (product packages, storefronts, T-shirts, museum exhibits) interactive.
  • Dream up your scenario; engage with your audience in real time, in the real world; and know how successful you were.
  • Remember what you saw, and share it with friends.

     

    Snap. Blink. Wow! Get the Microsoft Tag application for your phone.

    It’s simple, useful, and fun. Download the free application to your phone and you’re ready to link real life with the digital world. See a Tag, snap it, and you’re conveniently connected to more information, exclusive discounts, movie trailers, video clips, exhibit details, maps and directions, and much more. It’s a shortcut to fun! Learn more

    bus-shelter-ad

    Tag means no more fumbling with URLs or texting shortcodes! Just launch the Microsoft Tag application, snap the Tag, and in a blink you can view the content! Go to gettag.mobi with your mobile phone, or click here to send an SMS with a download link to your phone.

    The Possibilities are Endless! Use Microsoft Tags for Your Business.

    Make your offline media more effective, more measurable, more immersive, and more fun. Turn your advertisements, media, signage, packaging or storefronts into interactive experiences.

    You control what gets seen when the Tag gets snapped. Add a Tag to your print-based ad, package, signage, outdoor advertisement, storefront, exhibit, video, magazine article, or just about any other object. Deliver the right information, when and where your customer wants it. Learn more

    Works with most smartphones.

    The reader works great on most current smartphones and advanced feature phones, including Windows Mobile (5.5 and above), iPhone, Blackberry, Symbian, and J2ME.

    See all devices

    Get started today. http://www.microsoft.com/tag/ or http://www.microsoft.com/tag/content/download/


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    Comments

    sounds sorta neat/consumerist. does this work w/ wm 6.5?

    It’s working flawlessly on NRGZ28’s latest WM6.5 ROM. Download the FuzeBerry Edition and Titanium Nights WM6.5 themes directly to your device using the TagReader… (Snap it and Download it)

    The application site refers HTC Fuze as ‘FUSE’ lol

    this will be nice when companies start to use it.
    Would be nice it if worked with UPC or from a pic.

    So… how about setting up some tags for us at http://tag.microsoft.com that will link directly to the stories so we can get to the downloads faster?

    I’ve set up some tags for my WM6.5 FuzeBerry Edition and Titanium Nights themes to see how it works . So far, so good and now they can be downloaded directly to your device just by snapping the tag.

    2D barcode advertising is most definitely coming your way but it probably won’t be with Microsoft’s Tag system, which is, as usual, proprietary. Microsoft would love for everyone to adopt their proprietary system, but the cell carriers have already gotten behind an open-standard, non-proprietary system.

    An excellent free reader that handles all the for WinMO that handles all the current non-proprietary codes can be had here:

    http://get.neoreader.com

    You need to go there with your phone since using a PC will redirect you.

    It will not detect your phone, so you need to click through to manually choose.

    From the list, you can choose Windows Mobile. This brings you to a page where it allows you to download the generic version, which works fine on WinMo.

    After this, do a Google image search for ‘QR Codes’ this will get you thousands of results you can try out.

    These little codes are sneaking onto all kinds of things in North America! They are already big in Japan and are covering Europe.

    @huppophonic: Well, going to the get page with my Fuze redirected me, too. Any hints?

    what did it redirect you to?

    DL the cab directly from here:

    http://www.huppo.com/NeoReader.cab

    Hopefully someone can mirror that for me?

    It redirected me to the pc.html. Really strange.

    Thanks for the cab, by the way.

    i like the potential

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